Digitization and digital humanism

It is the human capital that, through process innovation, allows companies to increase in value, growing and producing new business models. This is why it is not enough to focus on technological solutions but we need to invest in human capital, founding a new humanism, the digital one: a way of working in which technology enhances human skills.

This is how we thought of our Team and Market products.

The new digital humanism

Industry 4.0 is making companies and processes more efficient thanks to technologies that improve transactions: it is increasing the performance of organizations, cutting costs and speeding up processes. The digital transformation of the business landscape represents a new way to compete and create value, to acquire the resources to grow your company.

Monitoring technologies to identify those capable of adapting to one’s needs is a priority, but investing in machines is not enough to exploit the full potential of digitization. The challenge that awaits us is the ability to find the complementarity between technology and human capital, to put machines at the service of man. This is digital humanism.

The platforms

Human capital is not simply the sum of the intelligences of individuals, but is the product of individual skills networked thanks to managerial solutions capable of creating communication networks, a vision, trust and a common language. And technologies are not only substitutes, but are also the tool capable of enhancing the social dimension of man.

Technologies that have this ability are those that put relationships at the centre. They are also called social technologies because they provide the widespread right to create, add and edit content, and enable widespread access to this content. They are all platforms, that is business models whose value lies in facilitating the exchange between two or more interdependent groups of economic agents, usually customers and suppliers, but also entrepreneurs and collaborators.

Digital technology has made these platforms extremely powerful because it has almost eliminated the costs of transmitting information, multiplying the network effect. In essence, the value of these platforms increases as the number of users increases, and each access increases the value of the platform for all those who are part of it. In the case of a trading platform, for example, this is equivalent to creating an alternative market to the ordinary one.

Teamax’s digital humanism

This is the idea behind two Teamax products.

The first is Market, the online trading platform that allows those who use it to create enormous economies of scale, entering a guaranteed and growing market.

The second is Team, a simple and fast software for planning, coordinating and monitoring work groups. It is a collaboration tool available in desktop and mobile mode, which helps the exchange of information and optimizes control processes, also with a view to accident prevention.